Online marketing is very important because it fits well with the way that consumers make their buying decisions. As a matter of fact, there are a growing number of consumers who are using social media and mobile research to find information about products and prices. Based on the information that they find through online research the consumer will then make their buying decision. Online marketing helps you to use information about a consumer’s buying decisions to promote your products and services in the most effective way.Online marketing is beneficial in a number of ways. Convenience is an obvious and very important benefit. Since internet marketing works 24×7 you can promote your products when you like. With a brick-and-mortar store you can only promote your products during the hours when your store is open for business. With an internet business you can advertise your products at any time of day or night and you can also take orders at any time.Online marketing also provides you with another important benefit which is that of overcoming the problem of distance. It allows you to sell your products and services anywhere in the world and you can achieve your goals without needing to set up local stores. In fact, when you work online you can also start exporting items without setting up a distributor network.The best part about using online marketing is that it allows you to advertise your goods and services at a lower cost than what it costs to advertise products in the traditional way. You also do not have to pay recurring costs such as rent and maintenance costs.Perhaps the best thing about online marketing is that you can use a profile of customer buying habits to personalize your service. You can keep track of what consumers do when they visit your website and you can use this information to offer the customer products that reflect their main interests.It is also possible to use internet marketing to build solid relationships with your customers. You can use this medium to build a community of customers. Social media is playing a very important role today. There is also a strong link between social networking and growth of internet revenue. With internet promotion you can make full use of this link.To sum up, reduction in promotion costs and quicker reaction times as well as effective competition are some of the major benefits that a company engaged in online marketing enjoys. What’s more, this form of promotion is also less expensive and it is also much more effective than traditional forms of promotion.